Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a Website from search engines via “natural” (“organic” or “algorithmic”) search results for targeted keywords. Usually, the earlier a site is presented in the search results or the higher it “ranks,” the more searchers will visit that site. Sarasota SEO can also target different kinds of searches, including image search, local search, and industry-specific vertical search engines.